Dealing angle:

Some tips to consider in search engine optimization are,

Keywords are being the success of the SEO. Using the keyword those are directly or straightly related to the business theme in useful.
Good titles can make good move on page optimization & suitable met-tags helps spiders find your webpage's more easily.
Back-link or unbound link are important, so building links with potential partners can give profit.
Don't make your site over contained with the unnecessary use of keywords repeatedly in the subject rather using them in a proper pointy manner.
Make your webpage content rich with keyword & phrases that will hit your business. Add more contents that give precise information about your product & services.
Make WebPages that are easy to load. Don't make pages with large images, if image are necessary make a thumbnail of it with full image page so that you can add more pages & text in it which spiders love to crawl.
Add more content without making it duplicate or by copying others work. Duplicate contents can easily detected by the search engines.
Provide something unique than general contents to spice up your website i.e. add articles at least one per month & update your contents regularly.
Take the advice of trusted adviser or search engine Optimization Company for site optimization & marketing your website.