Sandbox Effect:

An interesting phenomenon happens with the new web sites. The page rank of the page might have been good but the ranking result in the SERP (Search Engine Result Page) is found to be poor. The webmasters found the page not to be there in the Search engine result page. In few other cases it so happens that the site might have been there on SERP of reputed search engines but may not there on Google SERP. In another most interesting case it happens so; that a keyword may not give result for a new site but a little modification in the keyword may not show the output in the result page. Then what's the basic for which this situation happens and mostly with newbie. The theory behind this phenomenon is known as sandbox effect.

The sandbox is just like a holding area for the new sites those are not yet indexed. Mostly newly registered domain or domains changing their nameserver placed there till the ranking can affect. As Google don't spreads the exact technology they are using for ranking so it's true that sandbox effect is not an official rule set by Google. Mostly the probable tenure a newbie suffers from sandbox effect varies from three to eight months. A webmaster should know how to determine whether a particular site is affected or not and how to overcome the effect.

First of all, the webmaster should know whether the same site is being affected by sandbox or not so that he can take the measures for the same. Before confirming that a site is being sandboxed the webmaster should look for the following few points,

Do an allinanchor search for your keyword phrases. Take the statistics
Take the statistics for your search result with Yahoo and MSN
Take the statistics of your Google page rank as a comparison to your competitors. Is it differing to a degree of +/-1 in comparison to others?
Take a statistics of search results of 7-10 keywords that are matching your keywords, titles and descriptions.
Search for your URL in Google see whether you are getting result or not

If you are getting result for your URL and all your above statistics are showing positive results then it's sure that your site is experiencing sandbox effect. And if there is no result for your URL search then there are chances that your site has been banned. The webmaster can analyze the log file to know whether Google is visiting the pages or not. If Google is not visiting the pages then be sure that your site is banned not sandboxed.

So, if a webmaster is suffering from sandbox effect then he will look for the answer to the question. The simple answer is that wait for some time. The effect is not permanent in nature so it will get neutralized after some time. If you are not ready to wait then the answer is getting deep links. Try to get links to pages other than home page so that along with the home page other pages also get inbound links to build up popularity. Apart from this the webmaster should concentrate on quality links rather than no of links. Take a look on your internal navigation and page content whether they need modification. And add a perfect site map to your site.

After Google started its AdSense programme many webmasters are hosting websites just to make money from AdSense. In order to get better ranking some new domains are prepared and they start a network between them to increase the link popularity. In order to minimize such practices Google has added this effect to their algorithm. And if a webmaster feels that they have worked on every corner of the page and are not trying to manipulate links, then there is no point to worry.

Prepared by Kreator Seo Solutions